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http://hdl.handle.net/123456789/4161
Назва: | Strategic Management of a Travel Company in the Conditions of Introduction of Modern Information Technologies |
Автори: | Шикеринець, Василь Васильович |
Ключові слова: | Chatbot CRM Systems Travel Agency Information Technology Strategic Management |
Дата публікації: | 2019 |
Видавництво: | Allied Business Academies |
Бібліографічний опис: | Sydorchuk O., Kuchmyeyev O., Shykerynets V., Perederii V., Klimova A. Strategic Management of a Travel Company in the Conditions of Introduction of Modern Information Technologies. Academy of Strategic Management Journal. 2019. Vol. 18, Special Issue 1. (1939-6104-18-SI-1-445) |
Серія/номер: | Academy of Strategic Management Journal;Vol. 18, Special Issue 1 |
Короткий огляд (реферат): | The study showed that the introduction of a chatbot will positively affect the work of almost any travel company, improving both economic indicators and the quality of service. In addition, such automation will remove part of the non-core work of filling out CRM-system data from managers and provide them with the opportunity to focus specifically on further individual customer service, whose wishes and contacts were pre-compiled by the chatbot. On the other hand, customers will receive the necessary support and assistance immediately on the site, and the best service experience from a previously informed manager, which will improve the quality of service and increase their loyalty. Based on an analysis of the best practices for using chatbots, it was proposed to create a bot that can receive pre-orders from customers, fill out a CRM system with customer contact information, and transfer this data to a live specialist for the agency. The developed chatbot creation algorithm is filled with the specific content of each stage of the development and implementation of a chatbot that can learn. |
URI (Уніфікований ідентифікатор ресурсу): | http://hdl.handle.net/123456789/4161 |
ISSN: | 1939-6104 |
Розташовується у зібраннях: | Статті та тези (ФТ) |
Файли цього матеріалу:
Файл | Опис | Розмір | Формат | |
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Strategic-management-of-a-travel-company-in-the-conditions-of-introduction-of-modern-information-technologies-1939-6104-18-SI-1-445.pdf | Основна стаття | 436.77 kB | Adobe PDF | Переглянути/Відкрити |
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